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Installation guideBy Applied Margin15 min read

Same-Day Proposal Deck

Turn permitted visit notes into a checked proposal deck, keep every number tied to its source, and hand off to human-sent quote follow-up.

INSTALL DETAILS

Last reviewed:

Stage
Build
Time to install
Same day — 30–90 minutes after the visit or the call
Risk level
High
Tools needed
Approved business AI workspace · De-identified visit notes · Deck editor · Verified source estimate
Human review
Required before any customer-facing send
Data allowed
Synthetic or de-identified only in AI; restricted data requires approved product, workflow and agreements
Before you start
Shop Context Pack

You're the owner or the estimator or the dentist who still owes a "we'll send something." The visit went fine. The notes are in a truck, on a clipboard, in a PMS. Then two days pass. The homeowner got another quote. The patient went home and Googled. The agency prospect cooled off. You didn't lose on price. You lost on time.

This playbook turns messy notes into a 6–8 slide proposal or assessment walkthrough the same day. HVAC estimates. Dental treatment plans that are non-clinical (what happens, in what order, what it costs, what it is not — the dentist still owns the medicine). Agency proposals after a discovery call. You outline in Claude or ChatGPT from real context. You transfer the outline into any deck tool that accepts outline text, such as Gamma or Google Slides. A human checks every number before it leaves. You do not need a deck factory, a theme committee, or a 40-slide "vision."

Effectiveness. The proposal arrives while they still care, which is how you get a yes on work you already earned the right to bid. Efficiency. Thirty to ninety minutes, not a Sunday in PowerPoint. Quality. No invented savings, no clinical claims the doctor didn't make, no "typical 22% lift" on an agency slide. If a number didn't come from you, it doesn't go on the slide.

Who it's for

You price work that needs a picture: a change-out, a phased dental plan the patient has to understand, a $X agency engagement a prospect has to forward to a partner. You already did the visit or the call. You are tired of starting from a blank file at 9 p.m.

You are not presenting to a corporate board. Six to eight slides. If they want a 40-page PDF, that's a different job, and most shops don't.

What you get when done

A repeatable outline prompt. A paste path into the deck tool you already use. A 6–8 slide template: problem they stated, what you found, options, numbers, timeline, what you need from them, what you will not do. A human checklist for every figure. A human send checklist and a handoff to quote follow-up.

Time and tools

The visit or call already happened. Block 90 minutes after it, same day, while the notes are warm. First time through this playbook: two hours to build the template. After that: 30–60 minutes.

Tools:

  • Notes: Jobber/Housecall job notes, photos from the visit, a voice memo you recorded in the driveway, dental chart summaries the dentist already wrote (not the model reading radiographs), the agency call recording or your handwritten notes.
  • Your approved Claude or ChatGPT business workspace. The rule and the human number check matter more than the brand.
  • Any deck tool that accepts outline text, for example Gamma or Google Slides. Paste slide by slide if there is no import option. Use the shop's approved account; do not collect three deck subscriptions.
  • Brand crumbs: logo, two hex colors, one font if you care. If you don't, a clean white deck that doesn't scream "template rainbow" is enough.
  • A folder of your photos: the actual unit, the actual room, the actual office. Not a stock happy family in a kitchen you didn't install.

Safety & data

Use the shop's own approved business AI workspace, with a named administrator. A paid plan alone does not make customer data appropriate to upload. Before pasting, strip names, phone numbers, addresses, dates of birth, account numbers, card data, staff HR details and privileged material. Use synthetic or properly de-identified examples by default; initials alone are not de-identification. Keep the identity key in the source system. For PHI, the exact product, features and workflow must be approved and covered by a signed BAA where required; otherwise leave the data out. Legal confidentiality and other contractual duties still apply.

A free or personal chatbot is not where customer records go. Read the customer-data Field Note and install the one-page AI use policy.

Treatment plans can contain PHI, and legal-matter notes can be privileged. Use real records only in an explicitly approved product and workflow with the required agreements and controls. Otherwise replace all identifying facts and figures with placeholders, then fill them locally in the approved document system. Do not send patient records or case files to a consumer deck generator. Keep any final identifying deck in the appropriate practice or client system with restricted sharing.

AI drafts; the named estimator, treatment coordinator with clinical approval, or account owner checks the source facts and sends the final deck. Permission to take a photo is not automatically permission to put it in a new tool or reuse it in marketing. Review the allowed purpose first.

Prerequisites

You have the numbers from this job: equipment, labor, options, insurance estimates the office already ran, agency fee, timeline. If you don't have the numbers yet, this playbook is not "let the model estimate." You go get the numbers, then you make the deck. You also have permission to use any photo of a house, a mouth, or a client's brand.

Dental: the dentist has already decided the plan. The deck explains sequence, visits, fees the office quotes, and alternatives in language a patient can forward to a spouse. It does not diagnose. It does not promise a medical outcome.


Step 1 — Dump the notes and kill the blank page

Why. Blank-page anxiety is why the estimate goes out Thursday. The model is a junior who types fast. It needs the visit, the options, and a hard ban on invented figures. It should ask you questions before it builds slides.

Exactly what to do.

Right after the visit, before you pick up the next job if you can: voice-memo the five things you always forget (access, spouse who wasn't there, the option they leaned toward, the part that's on backorder, the insurance conversation). Photos into the job. Numbers into the job.

Prepare a de-identified working copy, or use synthetic facts until the workflow is approved. Open a chat in the approved workspace titled Proposal — [random job ID]. Do not put a customer name in the chat title. Paste the outline prompt.

REUSABLE TEXT
You are a presentation specialist for a local [HVAC shop / dental practice / agency]. You are not a clinician, not an engineer, and not a salesperson who invents discounts.

Take my raw notes and build a 6–8 slide OUTLINE for a same-day proposal the customer can forward to a spouse or partner.

Job type: [HVAC estimate / non-clinical dental treatment walkthrough / agency proposal]
Customer: [placeholder only; identify locally in the approved document]
What they asked for, in their words: [ ]
What we found / what we discussed: [ ]
Options and verified numbers or placeholders (do not add any): [approved de-identified line items, or placeholders to fill locally]
Timeline we can staff: [ ]
What we will NOT do or will not promise: [ ]
Photos I have (describe, don't fake): [ ]
Permitted de-identified notes from the visit: [ or "none"]

Build slides:
1. Their problem, in their words
2. What we saw / what we heard (facts only)
3. Options (good / better / best, or phase 1 / phase 2 — only if I listed them)
4. What happens on the visit / the work / the engagement
5. Numbers (preserve exact figures; never round; never estimate)
6. Timeline and what we need from them
7. What this is not / risks we already said out loud
8. Next step and how to say yes (one path)

Rules:
- Add "---" after each slide as a clear divider; the human will use the deck tool's supported import or paste workflow.
- No buzzwords. No "best-in-class." No "partner with."
- No medical outcomes. No "this will last 20 years" unless I wrote a warranty that says that.
- No agency performance metrics I didn't paste.
- Before you write the outline, ask me 4 clarifying questions. If a number is missing, ask. Do not fill it in.

Answer the four questions. Let it outline. Read the outline on your phone. If a dollar figure appeared that you didn't type, start a new chat. Don't negotiate with a liar.

Done looks like. A 6–8 slide outline in markdown with your numbers still looking like your numbers. Questions you answered. Zero "estimated 12–18%."


Step 2 — Paste into your deck tool without changing the facts

Use any deck tool that accepts outline text, such as Gamma or Google Slides. Interfaces and plan features change. If your tool offers outline import, use it; otherwise create one slide per divider and paste the approved text. No extra AI integration is required.

  1. Create a new deck in the approved account. Use the random job ID while working in AI.
  2. Import or paste the six to eight slides. Apply one existing theme.
  3. If the tool offers an instruction box, paste the block below. If it does not, treat it as your own review checklist.
  4. Compare the result with the outline. A rounded figure or invented testimonial is an error to fix, not helpful polishing.
REUSABLE TEXT
Format this approved outline into six to eight slides.
Preserve text, figures and placeholders exactly. Do not estimate or round.
Do not add testimonials, customer logos, outcomes or new options.
For each slide: title under eight words; three to five short bullets;
an image placeholder drawn only from the permitted photo list;
two speaker-note sentences with no new claims.
Missing information stays [MISSING]. Use the slide dividers as structure.
Never publish or share. A named person will fill identity fields locally,
check the source estimate and send through the approved channel.

Insert only photos the shop is allowed to use in this workflow. A photo of a chart stays in the covered practice system unless the privacy lead has explicitly approved another destination. Do not upload it to make a template look complete.

Done looks like. A private deck with six to eight slides, accurate placeholders or approved figures, and no public sharing link. It has not been sent.


Step 3 — Last mile: photos, voice, and the human number check

Why. A same-day deck that looks like a casino template loses Quality. A same-day deck with a wrong total can lose the job and the customer's trust. This step is twenty minutes and it is not optional.

Exactly what to do.

  1. Apply one theme. Two colors. Your logo top-left or last slide, not both screaming. Gamma: set a theme once and reuse. Slides: one master.
  2. Replace every generated image of a "happy homeowner" with a photo from the visit or a photo of your crew, your office. If you have no photo, use a diagram you labeled, or no image. Empty space beats a fake kitchen.
  3. Tighten language out loud. If you wouldn't say "leverage" in the driveway, cut it.
  4. Number check. Print or PDF. Walk each figure against Jobber, the fee slip, the estimate sheet, the engagement email. Totals, taxes, what insurance estimated vs what the patient pays, the monthly on financing only if you already quoted that product. Check option A vs option B didn't swap.
  5. Check names. Spouse spelling. Address. Unit brand. Tooth numbers the dentist wrote — don't let the model "help."
  6. Last slide is one next step. "Reply YES and we order the equipment" or "This hold is good through [date]" or "Mara will call Thursday to seat this." Not four CTAs.

Dental-specific Quality: title the deck "Visit walkthrough" or "Treatment sequence and fees" if "sales proposal" makes you itch. Include "this is not a diagnosis in a slide; your doctor already explained the clinical plan." No before/after mouths without consent. No "you'll be pain-free."

Agency-specific Quality: no "we typically see 3–5x ROAS." If they asked for a missed-call install and a review loop, those are the slides. Don't bolt on a branding movie.

HVAC-specific Quality: option slides show what's included and what's not. "Misc. materials" is banned. Warranty is the warranty you write, not "lifetime" because the model likes the sound.

REUSABLE TEXT
Audit this slide copy for Quality failures.

Copy: [permitted de-identified copy or placeholders]
Source numbers: [approved de-identified line items or synthetic figures; compare real totals locally]

Flag:
- any number that doesn't appear in the source
- rounded totals
- implied results ("you'll save," "insurance will cover," "this will last")
- stock-testimonial language
- extra options I didn't list
- more than one next step on the last slide

Rewrite only the failing lines. Keep the rest.

Done looks like. A PDF you would forward to your own spouse. Every number ticked. One next step.


Step 4 — Human send, reusable template, then Quote Follow-Up

Why. A checked deck needs an owner and a next step. The estimator or coordinator verifies the recipient and permitted delivery channel, then sends it. Save a blank version for the next job so old customer facts cannot travel with it.

Exactly what to do.

The named estimator or coordinator sends through the approved shop email or secure client channel. Use a restricted link when required; verify access and recipient before sending. Short body:

"Attached is what we talked about today — [option names] and the numbers I showed you. I'm around [window] if you want to walk it with whoever wasn't home. If you want [option], reply [the one next step]."

No "just circling back" in the first email. You haven't circled. You just left.

Save TEMPLATE — HVAC estimate (or dental walkthrough, or agency). Replace the customer name with [[customer]] and the numbers with [[option-a]] so you remember to fill them. Next job: duplicate, dump new notes through Step 1, paste new numbers, run the audit prompt.

If your tool has a duplicate or remix feature, use it only on the clean placeholder template. Check every slide, note and image for old customer facts before filling a new copy.

Keep the customer send manual. Even after twenty successful decks, AI does not receive permission to send from a CRM stage. Missing fields stop the draft.

Done looks like. The responsible person sent a verified deck, or recorded which fact is missing and when it will be ready. The reusable copy contains no client details. Then install Quote Follow-Up so this deck does not die in their inbox. Put its owner and next touch on the open-quote board.


Slide-by-slide pattern (steal this)

Use this when you don't want the model inventing a structure:

  1. Cover. Shop name, their name, date, "proposal" or "visit walkthrough." Photo of this job if you have it.
  2. You told us. Their words. "No cool upstairs after 4 p.m." "I want to know what this costs before we start." "We need proposals out the same week."
  3. What we found. Facts. Age of unit, what's failing, the two options the dentist already explained, the three workflows the agency scoped.
  4. How the work goes. Sequence. Who shows up. How long they are in the house or the chair. What you need (clear the closet, someone home, login to ads).
  5. Options and numbers. Table. Option, what's included, price, timeline. Your figures.
  6. What this is not. Not a new roof. Not a medical promise. Not ads management if you scoped a missed-call install.
  7. Timeline and hold. When you can start, how long a quote holds, parts lead time if it's real.
  8. Next step. One.

If eight is too many, merge 6 and 7. If you need a ninth for financing, only if you already quoted a real product.


Worked example (hypothetical HVAC estimate)

Hypothetical: Ridge Air. Tech was in a 1998 two-story at 11:40 a.m. No-cool upstairs. They can repair a capacitor and recharge — not the honest long-term play — or replace the 3-ton with a like-for-like, or replace with a system that actually handles the upstairs. Numbers are on the job in Housecall: repair $420; like-for-like replacement $X (the number the owner actually quoted that afternoon); better option $Y. Warranty is the manufacturer's plus their 1-year labor, not "lifetime." Homeowner's spouse is at work. They asked for something they can read tonight.

Driveway, 12:10. Voice memo: access through the gate, dog, spouse name, they leaned toward replacement but winced at Y, parts for repair are on the truck, replacement lead time is [the real number of days they can staff]. Photos of the data plate and the attic unit.

1:00–1:40, office. The estimator removes identifying details before using the outline prompt, then fills them locally in the approved document. Four questions (tax in or out? permit? they said no to a heat pump — don't add one). Gamma paste. Theme they already saved. Swap in the attic photo. Audit prompt catches "you'll save 30% on bills" — deleted. Total on slide 5 matches Housecall to the dollar. Email at 2:05 to both spouses: three options, one next step ("reply A, B, or C and we put you on the board").

They did not wait until Thursday. They did not send a two-page Word estimate that looks like an invoice. They also did not send a 14-slide brand story. Hypothetical. Same-day is the product.

Dental variant, one paragraph. Hypothetical Oak Street: doctor explained a crown and a later implant, fees the office ran, insurance estimate vs patient portion already printed. The coordinator uses a synthetic outline in AI, then fills the real figures locally in the approved practice system; no clinical record enters an unapproved tool. Deck is "sequence and fees." No "you'll love your smile." Patient forwards it to a spouse at dinner. That's why it exists.

Agency variant, one paragraph. Hypothetical: you scoped a missed-call install and a Monday health brief for a three-truck shop. Deck is the problem (voicemail), the two workflows, the price you actually charge, the two weeks of calendar, what you need from them (call forwarding, Jobber access). No "AI transformation." Same day as the call.


Operator Standard check

Trace: Capture the customer's stated need and verified estimate in the source system.

Choose: Choose only the options and next step the responsible person approved.

Build: Draft a six-to-eight-slide outline with placeholders and a human number check.

Prove: Measure visit-to-send hours and decisions for the same quote cohort.


Failure modes / what NOT to automate

Do not let the model fill a missing price. Ask, or leave [MISSING].

Do not auto-send from a CRM stage.

Do not put other customers' names or photos in a remix you forgot to clean.

Do not generate a picture of their house or their smile.

Do not quote insurance as a benefit. Quote the estimate the office produced, labeled as an estimate.

Do not add a warranty, a discount, or a "we'll beat the other quote" slide to win. If you don't do that in the driveway, you don't do it in Gamma.

Do not build 20-slide decks because the tool made it easy. Six to eight.

Do not skip the number check because you were already late. A wrong total is worse than tomorrow morning.

Do not use this for clinical decisions, legal advice, or anything that belongs in a chart or a contract the lawyer hasn't seen. The deck is a walkthrough. The contract is the contract.


If it goes wrong (kill switch)

The estimator or account owner stops the draft and disables any pending share link if the recipient, figures or scope are wrong. Restore the last approved version; do not edit the source estimate to match AI. If already sent, the same person promptly sends a clearly marked correction through the approved channel: “Please use version [date]; the earlier deck misstated [fact]. The verified figure/scope is [correction].” Confirm receipt when the mistake could affect a decision.

Prove it: 4-week scoreboard

Use the same definition and observation window in every column. Fill the baseline before the install; leave unknowns blank, not zero. The thresholds below are decisions you set, not promised results.

MetricBaselineWeek 1Week 4Keep-Kill decision
Hours from visit to human-sent deck[record][record][record]Keep if faster without missed checks; log time waiting for facts separately.
Close rate: won ÷ decided quotes[record][record][record]Compare the same cohort; report pending separately and avoid causal claims.

Save it as a skill

Save the final prompt and never-list as skills/same-day-proposal-deck.md in the shop's shared drive, or in the approved project instructions your AI workspace supports. Keep one owner and one dated master copy. Copy this instruction block and replace every bracket before use.

REUSABLE TEXT
Skill: Same-Day Proposal Deck
Owner / sender: [estimator or coordinator name]
Read current company.md, customer.md and rules.md.
Use permitted de-identified notes or synthetic placeholders; fill identities locally.
Draft six to eight slides from source facts only. Missing means [MISSING].
Never-list: [no invented prices, discounts, warranties, diagnoses or outcomes].
Preserve every approved figure. Keep sharing private. Do not send or publish.
Human checks recipient, scope, totals, permission and delivery, then sends.
Stop on any mismatch; correct a sent error explicitly and record the version.
Hand the quote to the human-owned follow-up board with one next step.
Version / reviewed by: [date] / [name]

Continue with Quote Follow-Up, Lead Intercept and the Shop Context Pack. Read the Field Note on choosing a first workflow.


FAQ

Gamma or Google Slides? If you like pretty and you'll actually open it, Gamma. If your office already lives in Google and you don't want another card on file, Slides. The prompt is the product. I will not argue fonts.

What if I don't have all the numbers the same day? Send a "here's what we saw, here's when the number lands" two-pager, or wait until the number is real. Do not publish a range the model dreamed so you can say you were same-day. Same-day truth beats same-day fiction.

Can the patient-facing dental deck include tooth charts? Only in the approved practice workflow with the dentist's review and appropriate privacy controls. A printed chart is still patient information. Keep it out of AI and deck tools unless that exact use is approved and covered; a model must not interpret or relabel it.

How should I share the deck? Verify the recipient and use the shop's approved restricted delivery channel, with access controls appropriate to the data. Being present at a visit is not blanket permission to receive someone's records. Never put a customer deck on a public portfolio page.


Screen-recording notes (8–12 min, lo-fi)

  1. 0:00–0:40 — "The visit went fine. Then you waited two days. Same-day deck. Human checks every number."
  2. 0:40–3:30 — Paste notes into the outline prompt. Show the model asking 4 questions. Answer one. Watch it try to add a savings %. Delete.
  3. 3:30–6:30 — Outline import if available, or paste slide by slide into the approved editor. Special instructions on screen. 6–8 slides, not 20.
  4. 6:30–9:00 — Last mile: swap a stock image for a real photo. Tick three numbers against a job screen (redacted).
  5. 9:00–10:30 — Email body, one next step. Template save as [[customer]].
  6. 10:30–end — Close: "Let’s talk about your business. Start with a free introductory conversation. The $1,500 AI Workflow Sprint helps your team use AI on real work; implementation is scoped separately." Direct viewers to /start.

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